Nothing appeared in 2020 with the aim of “making technology fun again”. Since then, it has launched several products, starting with the first Ear (1), the Ear (stick) and the Nothing Phone (1).
Later he would launch the Ear (2) and the Nothing Phone (2). At a time when it celebrates three years of existence, the brand led by Carl Pei has just announced that it has reached 2 million products sold.
Remember that it took the brand 2 years to have 1 million products sold globally. Now, a year later, it has doubled that mark and shows that growth is being sustained by the numbers. To celebrate the date, Carl Pei gave an interview to The Times.
The executive stated that “this milestone further proves that there is a real demand for a challenger in the consumer technology industry. Our continued momentum in such a competitive environment cements our belief that Nothing truly has something distinctive to offer.”
Nothing has already created a CMF sub-brand
This growth led the brand to create and recently launch a brand aimed at more accessible products: CMF by Nothing. It already sells headphones, a smartwatch and a fast charger.
The Buds Pro and Watch Pro can now even be purchased from Portugal on Amazon in Spain. And at a time when we are approaching Black Friday, the Nothing Phone (2) also has a attractive discount in this online store.
After launching two smartphones and three models of Bluetooth headsets, it remains to be seen what Nothing’s next product will be. Will we just have new generations of these products or will there be new product categories in the pipeline for 2024?
