The base variant of the iPhone 15 Pro Max, with 256 GB of internal storage, costs 1,499 euros.
But how much does it cost Apple to produce each unit? Approximately 470 euros, reveals a new report from Counterpoint Research. In this article we explain all the calculations that made Apple reach the final cost of its most advanced model.
iPhone 15 Pro Max is more expensive to produce than the previous model
The new report, recently released by the company Counterpoint Research, also reveals that the production of the iPhone 15 Pro Max is more expensive, by around 3%, than that of its predecessor. This element is crucial to understand the difference between the initial prices of both terminals.
But what are the components that make the current Max model the most expensive to date? Counterpoint answers the question, pointing out the A17 Bionic processor, the new telephoto system and the titanium structure. Basically, the three elements that make this terminal stand out.
Let’s start with the new chip which is now based on the 3 nm process and which includes ray tracing and DLSS technologies. These innovations cost Apple an increase of another 30 dollars compared to the previous model.
In turn, the new telephoto sensor with 5x optical zoom and 120 mm focal length combined with optimized optical image stabilization technology represented a 34% increase in production costs, compared to the iPhone 14 Pro Max.
Finally, the new titanium structure, which reduced the weight of the terminal by 20 grams, increased the production cost by 18%.
Apple managed to “save” on RAM and screen
But not all components brought with them increased costs. In RAM memory, for example, Apple managed to reduce the cost by 35%, despite the iPhone 15 Pro Max having increased capacity with 2 GB. All because this sector is registering a downward trend.
Also on the screen, the Cupertino company reduced production costs by around 4%. Also in this case, the sector is experiencing a downward trend, in addition to the fact that Apple now has two panel suppliers (Samsung and LG) and, for this reason, a greater negotiating margin.
For all these reasons, analysts point out that the price of the iPhone 15 Pro Max is more related to profit than to the increase in production costs. It seems that Apple did not want to reduce profit margins for the iPhone 15 Pro Max to have a more affordable price.